Liv Abbey
Overview
After having just left her job to go full-time with her personal training, Liv was looking for a way to showcase what she does online and have somewhere people could go to send enquiries.
With no logo or tangible visual identify, we got to work surfacing Liv's business goals and the people she wanted to impact. Her no-nonsense approach and passion for what she does set the direction for me to use when creating her logo and brand assets.
With that toolkit in hand, I designed a simple but practical site to help get Liv out there on the interwebs. Working to her writing style and content plan, I got creative and replaced a traditional style blog with something more unique and interesting. I took her topics and questions and turned them into a conversational format with hypothetical clients. This gave Liv the ability to share that content and knowledge, while also shining a light on what the text support looks like to work with her.
Key Goals
Lifting Liv's personal brand with a strong and punchy visual identity, with a simple but sleek website to match.
Create a hub for liv to share her knowledge and ideas with her following.
Strive for professional but approachable and relatable first impressions.
The entire process with Nick was super simple, seamless and surprisingly fun! Another element of my business I thought I just had to ‘tick off’, and it ended up showing me the impact a strong brand and website can have, and how it sets me apart from others in my industry.
