Harcourts Packham
Overview
The team at Harcourts Packham were in dire need of an update to match their culture and stature in the market. The previous website had been neglected and contained a mixture of outdated content, broken links and a variety of mobile responsive issues.
After a lengthy but effective discovery process with James (Managing Director), Jacob (Business Manager) and the social media and content team, we outlined they key user groups and devised a new sitemap plan , consolidating old pages and creating new ones.
Working with the Harcourts Brand guidelines and some encouragement from Jacob to push the boundaries, I was able to create a design system that both fit the Harcourts Brand, and also set the Packham team apart with some unique visual styles.
Key Goals
Develop an engaging but straightforward and clutter-free user experience that builds confidence and security in the customers' eyes.
Reflect the culture, values, size and community engagement of the business.
Design a unique style utilising the Harcourts brand refresh, going for 'clean cut aesthetic bordering on edginess'.
