Fox + Bear

As Director of a company previously known as Symmetry Media, Dean met with me to discuss his plans of rebranding into a fully-fledged creative agency under the name 'Fox+Bear'. His excitement and energy was inspiring, and we clicked right away.

Through our discovery process, Dean shared all his notes on the brand and the impact he wanted it to have, and with a few prompts, we uncovered some more technical details and long term goals for Fox+Bear.

With the big juicy brief in hand, I engaged Josh (Studio Sondar), our Brand Designer to work on the first stage of the rebrand - the logo and visual identity. Josh's exceptional ideation and exploration led us to what you see now, a vibrant and strong fusion of type and colour, screaming bold thinking and creativity.

With these versatile assets at my disposable, I was able to get playful with the website design and further expand on the identity. Building the website was a quite technical challenge, but. a rewarding one. The vast range of animations and interactions while tough to get right, paid off and resulted in an immersive and exciting experience on the website - especially on desktop, with mouse cursors and hover effects at play.

The launch of the new site was very well received across the board, with Dean even crediting a project acquasition to the impact of the brands' identity, based on feedback from his client.